What you share with ♡ or BUILD is yours. We never sell your data, never share your conversations with advertisers, and never use what you tell us for anything except answering you. This page explains exactly what is stored, where, and why, in plain words.
Anonymous conversations are kept only in your own browser (local storage on your device) so they can survive a page refresh or sign-in. They are not saved to our database. Clear your browser data and they are gone.
To generate ♡'s replies, your messages are processed by our AI provider (Anthropic's Claude API) and pass through our hosting provider (Vercel). They act as processors for us and do not use your conversations to train their models under our API terms.
BUILD, at /build, is an AI too. When you name something there and choose why it stopped, those words are sent to Anthropic's Claude API, through Vercel, to write BUILD's reply and to check it for signs of crisis. They act as processors for us and do not use it to train their models under our API terms.
We do not save what you name, why you chose, or the step BUILD gives: not in our database, not in your browser, and never in analytics. Analytics count only that a step was asked for, shown, taken or let go, never what it was or why. Your 18+ answer is remembered in a small cookie, as it is for ♡.
You can sign in with a link sent to your email, or with Google. An email link gives us your email address, and nothing else about you. Google gives us your email address, your name, a link to your Google profile picture and a Google account number, and our sign-in system (Supabase) keeps them with your account. We use your email address to sign you in and to answer you, and we do not use the picture for anything. While you are signed in, Supabase also records the IP address and browser of each sign-in, and keeps them until you sign out or your account is deleted.
Your conversations are then saved securely (in our Supabase database) so you can return to them, and ♡ keeps gentle memories: small notes about facts you've shared, feelings you've named, and threads in your life, so that coming back feels like being known, not starting over.
Memories ♡ senses are especially personal are marked sensitive and handled with extra care. ♡ will never lead with them. Your data is protected by row-level security: your conversations and memories are readable by your account alone.
When founding seats open, they are sold through our payment provider, Lemon Squeezy, which is the merchant of record. You pay on Lemon Squeezy's checkout, under its own privacy policy, and your card details go to Lemon Squeezy, never to us. Lemon Squeezy tells us what we need to give you your seat: your email address, your name, where you are (your country, and your region or city if the checkout asks), which seat you bought, the amount, when, and whether the seat is active, cancelled or refunded. We may see your card's brand and last four digits, never the full number. Your seat is linked to the innerlove account you bought it with. We use this only to give you your seat and the emails that come with it (the reminder before it renews, and the vote), to answer you, and to keep the business records the law requires, for as long as it requires them. It is never sold and never used for marketing. Whenever an account is deleted, its seat is cancelled so it never renews, and we keep only those business records.
If you are signed in and ♡ detects signs of crisis and shows support resources, we keep a minimal internal record that this happened, tied to your account (as described in our Safety & Crisis Protocol). This exists to make ♡ safer and to meet our legal responsibilities, never for marketing. If you are not signed in, no record is kept, not even that one, and BUILD keeps none at all.
We use PostHog analytics to understand things like "did someone's first conversation begin" and "did they come back": the signals that tell us ♡ is helping. Analytics know a signed-in account only by a random id. Until 2 October 2026 they also received the email address of anyone signed in; they no longer do.
To keep ♡ and BUILD available for everyone, we also apply fair-use limits. If you are signed in, ♡ counts your messages by your account, not by your IP address. If you are not signed in, and always for BUILD's try-it, the count uses your IP address, kept in short-lived technical records that are deleted after about two days. Signed-in sessions are separate: they keep an IP address, as the account section above explains.
You can delete individual conversations inside the app at any time. If you want your entire account (conversations, memories, everything) removed, email us and we will erase it within 14 days and confirm when it's done. You can also request a copy of your data.
♡ and BUILD are for people 18 and older. We do not knowingly collect data from minors; if we learn an account belongs to someone under 18, we will delete it.
If you leave an email address on /build, we store that address, which button you used, and when. No name, no IP address, no browsing history. It is used for one message when the full version of BUILD opens, never sold, never added to another list, and deleted the day you ask.
If this policy changes in a meaningful way, we'll update this page and the date above. Questions, deletion requests, or anything on your mind: hello@innerlove.app. ♡ is built by one person who reads every message. innerlove is a product of Investnovation.
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innerlove ♡ by Investnovation · your words stay yours